SaaS Metrics Dashboard for Small Business Owners
A bootstrapped SaaS founder with 80K ARR didn't know her churn rate. She tracked revenue in a spreadsheet, customers in a CRM, and support tickets in Intercom — and had no idea which cohort was churning or why. Enterprise SaaS teams have Baremetrics, ChartMogul, and a full analytics stack. Small business owners have nothing. MetricBase is a SaaS metrics dashboard for sub-M ARR companies: connects to Stripe, pulls MRR, churn, LTV, CAC, and expansion revenue, then surfaces the one metric most likely to kill your business this quarter. 9/month. 500,000 small SaaS businesses exist in the US alone. Most are flying blind on the numbers that determine survival. The dashboard that speaks plain English to non-technical founders owns this market.
Target audience: Small business owners looking to track and analyze their key performance metrics in one centralized dashboard.
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