Online community for dog owners tracking health and supplement

Pet owners in the US pour $135 billion per year into caring for their animals. An increasingly passionate segment goes further—running DNA panels, monitoring gut microbiomes, and testing supplements such as taurine for cardiac support and probiotics for digestive wellness. These dedicated owners invest hundreds of dollars annually in cutting-edge health strategies yet lack any organized space to exchange regimens, benchmark outcomes, or critically evaluate the research behind their purchases. The analytically minded pet parent is real. A platform built for them isn't—until now. Bark Protocol brings together evidence-focused dog owners, forward-thinking veterinarians, supplement scientists, and fellow enthusiasts in one place. Members document what actually delivers results: probiotic combinations targeting digestive health, shifts in bloodwork following diet changes, and DNA findings that reshaped their care approach. A centralized tracking database enables users to record supplement regimens, lab results, and behavioral shifts over time. Bi-weekly AMAs featuring veterinary professionals and canine health researchers offer members direct expert access that standard vet appointments and internet searches simply can't match. Launch with a Slack or Skool community and an initial cohort of 50 founding members paying $9/month. Layer in a Notion database where users can catalog their protocols. Publish weekly deep-dives through Substack or Ghost covering subjects like DNA testing, microbiome fine-tuning, and raw feeding misconceptions. Host bi-weekly AMAs with veterinarians or researchers eager to engage with an audience that poses sharper questions than the norm. Acquisition flows from Reddit crossposts in pet health subreddits, YouTube collaborations with canine wellness creators, and partnerships with pet influencers. The premium tier at $9/month grants access to expert AMAs, comprehensive health protocols, and tracking dashboards. A free level featuring forums and foundational content ensures the community stays inclusive while driving upgrades. Revenue compounds via subscriptions, sponsored deep-dives from pet supplement companies, and paid workshops led by canine longevity researchers. The entry point is the 500,000+ dog owners already engaged across pet health subreddits, YouTube channels breaking down supplement research, and Facebook groups where the discussion has simply outpaced the platform it lives on.

What you get with the full dossier