Medical bill negotiator for patients too exhausted to fight back
She got the EOB three weeks after surgery. 4,000 billed. 2,000 'patient responsibility.' She'd just been through cancer treatment and now had to become a billing expert. Medical bills contain errors 80% of the time. Hospitals routinely upcode, duplicate charges, and bill for services never rendered. MedFight is a done-for-you negotiation service: upload your bill, a specialist audits it, disputes it with the hospital, and works on contingency — 30% of whatever they save you. Average saving: ,200. The US generates 3 billion medical bills per year. Patients are too sick, too scared, and too busy to fight. Build the service they're desperate for.
Target audience: Patients who are overwhelmed by medical bills and need assistance negotiating lower costs. This includes individuals dealing with chronic illnesses or unexpected medical emergencies.
106
Evidence items
GOOGLE_SEARCH: 10
YOUTUBE: 10
TIKTOK: 10
TWITTER: 10
INSTAGRAM: 10
PINTEREST: 10
5
Competitors
5
Pain points
3
Marketing channels
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