Marketing automation for IT companies
An IT company closes a managed services deal on Friday. By Monday, the new client wants a quarterly business review, a security awareness email, and a renewal reminder scheduled 90 days out. The IT firm's marketing strategy is a spreadsheet and a prayer. Marketing automation built for IT companies pre-loads the entire client lifecycle — onboarding sequences, monthly service check-ins, upsell campaigns for backup and cybersecurity, and NPS surveys timed to contract renewals. There are 45,000 managed service providers in North America. Almost none of them have a real marketing stack. HubSpot is overkill and generic. At 99/month with MSP-specific templates baked in, you're selling a tool that pays for itself with one upsell conversion.
Target audience: IT companies looking to streamline their marketing efforts and improve lead generation through automation.
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