Local ad generator for tradespeople who hate marketing
Google Ads is eager to lend a hand. Here's a control panel with 47 tabs to prove it. Facebook Ads also wants in on the action. Just drop in this tracking pixel, craft a custom audience segment, and dial in your CPM goals. And the marketing agency? Oh, they're thrilled to assist — for $2,000 monthly plus a 12-month lock-in. Meanwhile, some electrician is sitting there wondering why his phone went dead silent in January. Tradespeople aren't looking for another layer of marketing sophistication. They're looking for jobs. A plumber working in Phoenix requires completely different advertising than one operating in Minneapolis. "Emergency drain cleaning near Scottsdale" crushes "professional plumbing services" by 10x. Yet no one's creating tools that grasp this reality. More Calls gets it. Select your trade. Punch in your zip code. Specify what you do. The platform taps into a library of proven local service advertisements, crafts copy calibrated to your specific market, and assembles campaigns that are launch-ready. Real local keywords that actual people type into search bars. Messaging tailored to specific neighborhoods. Images that look like actual work sites instead of stock photos of people shaking hands. Link up your Facebook and Google accounts. A single click and you're running. $99/month for one-person operations. $249/month for businesses with multiple locations. One solid job pays for the entire year. Launch with 15 contractors spanning various trades. Hook into Facebook and Google Ads APIs for seamless deployment. Monitor which ads generate phone calls, not just impressions. Route performance data back into the engine. Every contractor who signs on makes the local ad intelligence sharper. The home services industry represents $150 billion in spending. The tradespeople working in it have been neglected by marketing platforms designed for e-commerce brands hawking candles. Phone rings. Job gets booked. End of story.
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