Day-of coordination app for micro-weddings

Micro-weddings promise simplicity. Thirty guests, a gorgeous location, four vendors, zero headaches. Then the actual day hits. The photographer is lost trying to locate the venue. The caterer arrives ahead of schedule with no staging area ready. The ceremony stretches long and nobody loops in the cocktail hour crew. The couple who specifically picked a small wedding to dodge pandemonium winds up glued to their phones managing vendors instead of savoring the moment. Big traditional weddings come with day-of coordinators. Micro-weddings get a messy group text and crossed fingers. Hitchboard is a day-of coordination app that synchronizes vendors, wedding parties, and couples around a single live timeline. GPS tracking reveals every vendor's location and estimated arrival in real time. If the ceremony goes long, the app automatically adjusts the cocktail hour window and pings the caterer. Everyone operates from the same dynamically updating schedule. The couple stops playing dispatcher and actually gets to be present at their own wedding. The build starts with a mobile app where couples enter their event timeline and vendor contact details. GPS APIs handle arrival and departure tracking while Twilio powers automated alerts whenever the schedule shifts. The design philosophy is ruthlessly simple: one timeline, live updates, automated vendor notifications. Validate with 8 real weddings in a single metro area and study the recurring failure modes — late arrivals, early wrap-ups, vendors who can't locate the space. Iteration should be driven by observing where coordination genuinely falls apart rather than making assumptions. Couples pay $39 per wedding. Coordinators juggling multiple events subscribe at $25 a month. The micro-wedding industry represents $3.2 billion in value and is expanding at 16 percent annually as more couples abandon large-scale productions for intimate gatherings. Customer acquisition flows through wedding planning subreddits, YouTube creators focused on the micro-wedding niche, and partnerships with venues specializing in small celebrations. The broader opportunity extends to any modestly-sized event where coordination is essential but hiring a full planner is overkill: milestone birthdays, corporate retreats, family reunions. Same platform, same underlying logic, much wider market.

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