Health & Wellness Trend Report

She lost 40 pounds on Ozempic in six months. Then her doctor changed her dose and her hunger came back in waves — different timing, different intensity, unpredictable. Her meal plan, built for steady appetite suppression, suddenly stopped working. 15 million Americans are now on GLP-1 medications, and every one of them experiences dose-dependent appetite fluctuation that standard nutrition apps completely ignore. Build the adaptive meal app that syncs with GLP-1 cycles: tracks injection timing and dosage, learns appetite patterns across the cycle, dynamically adjusts meal suggestions based on where the user is in their week, and surfaces high-protein meal options timed to when appetite peaks. The GLP-1 market is growing 200% annually. A dedicated nutrition companion at 4.99/month captures a desperately underserved gap in the fastest-growing health category on earth.

A functional medicine doctor sees 30 patients a week, each on a completely custom protocol: different labs, different supplements, different dietary interventions tracked across 6-month arcs. She manages it in a combination of spreadsheets, PDFs, and memory. One protocol error in a complex case costs her credibility with a patient who paid ,000 out of pocket and waited four months to see her. Build the protocol management layer for functional medicine clinicians: AI that structures patient protocols into trackable plans, flags contraindications across supplement stacks, surfaces lab trend analysis, and generates patient-facing summaries. There are 32,000 functional medicine practitioners in the US. At 99/month, capturing 2% is a 3M ARR business.