Customer interviews are the most abused tool in the founder's toolkit. The theory is excellent: talk to potential customers before building, learn whether your idea solves a real problem, adjust based on what you hear. The practice is usually terrible: talk to potential customers who were already primed to be encouraging, ask leading questions that confirm your assumptions, hear what you want to hear, and conclude that you've validated your idea. ...
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Pillar Guide
The Customer Interview Framework for Validating Micro-Niche Ideas
MicroNicheBrowserDecember 22, 2025
Customer interviews are the most valuable and most misused validation tool available to founders. Most people run them in ways that confirm what they want to hear. This framework forces honesty.
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