The moment you realize you need help is often the same moment you realize you have no idea how to hire. You've been running everything yourself — product, support, marketing, operations — and the wheels are starting to come off. Something has to give. But who do you hire? How do you define the role? How do you know if someone is good at something you're not sure you fully understand yourself? ...
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Pillar Guide
How to Hire Your First Contractor or Employee for a Micro-Niche Business
MicroNicheBrowserJuly 23, 2025
Your first hire is high-stakes for a micro-niche business. Here's the framework — contractor vs. employee, what niche fluency to look for, the trial project approach, and how to onboard effectively.
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