In 1985, if you were obsessed with competitive model rocketry, you probably knew three other people in your area who shared your passion. You might have found a local club, subscribed to a photocopied newsletter, and driven two hours to attend a regional launch event. Your obsession was real, but your community was tiny, geographically constrained, and commercially underserved. ...
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Pillar Guide
How the Internet Made It Possible to Build a Business Around Any Obsession
MicroNicheBrowserMarch 17, 2025
The internet didn't just connect people — it transformed every obsession into a potential market. Understanding this shift reveals why micro-niche businesses built around genuine passion have structural advantages that can't be replicated.
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